5 Ways to Expand into a New Market

5 Ways to Expand into a New Market As the marketplace becomes saturated with new freelance writers every day, you must stay competitive. Often, this means pursuing opportunities in a new market. Whether you are diversifying to meet financial goals, or out of curiosity, here are 5 ways to expand into a new market: 1.   Write From Personal Experience Are you a technology lover? Have you had personal experience with substance abuse? Ever been pregnant? Just because you do not have formal training or professional experience does not mean that you cannot write authoritatively on a subject. Client ads will often specify whether they want you to be a credentialed expert, or just be well versed in a subject. Start 2.   Write For Sites You Like One of my first clients was secured after I sent an e-mail expressing my love for their website. If you take pleasure in reading articles on a site, you are bound to enjoy writing articles for the site as well. Excelling at the task will be easier because you represent the target market and you are familiar with the preferred writing style. A complimentary e-mail to the editor explaining why you like the site and why you want to become a contributor is worth the effort and may land you the gig. 3.   Volunteer Consider writing for free if it will help establish you as an authority and bring future opportunities. Weeks after I opted to contribute to a website without pay, I had my first syndicated article on Huffington Post. The site formed a partnership with Huffington Post shortly after I joined as a contributing writer. The exposure led to more traffic on my website and new writing opportunities. Before you consider writing for free, I suggest taking the following steps: 1. Review the sites content: Read its articles, editor’s